Content Quality and Relevance

High-quality, informative content that aligns with user interests is prioritized.

Content should be engaging and provide value to the reader.

Visual Elements

Strong visuals, such as images and videos, significantly enhance the appeal of content.

Eye-catching thumbnails can increase click-through rates.

User Engagement

Content that generates high levels of interaction (likes, shares, comments) is favored.

Metrics like dwell time and bounce rate can influence ranking.

Personalization

Google Discover tailors content based on individual user preferences and search history.

Understanding user behavior helps in delivering relevant content.

Freshness of Content

Timely and up-to-date information is prioritized, especially for trending topics.

Regularly updated content can maintain visibility in Discover.

Emotional Appeal

Headlines that evoke emotions or curiosity can attract more clicks.

Posing questions in titles can engage users and encourage exploration.

Expertise and Trustworthiness

Content from reputable sources is more likely to be ranked higher.

Demonstrating expertise in a subject can enhance credibility and visibility.